Meet the team

Who we are

Ogilvy Impact repeatedly drives business results by galvanising people power. It’s simple and proven; communicating and engaging effectively with employees, members, franchisees and sales channels has a positive effect on business results. We understand the role of people in building and protecting brands and what influences behaviour. Our combination of strategic thinkers, playful creatives, compelling storytellers and fearless doers collaborate to create engagement programs that drive results. Our team of passionate people have a mix of communication, digital and social, marketing, HR and change management consulting backgrounds. We have offices in Singapore, New York and London to work seamlessly on global internal communication and employee engagement. Ogilvy Impact is part of the wider Ogilvy and STW Group – the largest agency of its kind in Australia – and partner with sister agencies when needed for limitless possibilities of marketing support.

Megan Caulfield

At Ogilvy Impact, Megan Caulfield excels at immersing herself in an organisation’s communication landscape, identifying the critical success factors that will deliver real, measurable business and behavioural change, and providing expert counsel and support to leaders on how to effectively and efficiently embed change.

Megan brings over fifteen years experience in employee communication to Impact. Her expert skills are often applied in areas like business strategy alignment, culture and IT change, internal brand engagement, HR and employee engagement and CSR engagement. Key clients include Microsoft, Coca Cola Amatil, Leighton Contractors, Telstra, Novartis, Astra Zeneca, Qantas, ninemsn and Caltex Australia.

Working with clients from a diverse industry mix, including pharmaceuticals, construction, FMCG and technology, gives her deep, invaluable insights into the most efficient, cost effective and effective ways to tackle employee engagement challenges within both small and large organisations.

Megan has a BA (Hons) in Media and Communications from Macquarie University, a UTS Marketing Practice Certificate and an AMEB Associate Speech and Drama.

>> Click here for more

Fiona Forbes

Fiona specialises in designing and implementing communication, change and marketing strategies to assist organisations undergoing major reform, transformation and cultural change. She is passionate about the ‘people issues’ related to change ensuring the design and implementation process enables business continuity and engagement through complex transitions.
Over the past 20 years, Fiona has gained experience in a number of executive, senior management, change and leadership roles in a diverse range of challenging and complex work environments with national and global responsibility.
She has worked in a variety of industry sectors in public, private, corporate, and not-for-profit organisations including; TAFE NSW, Chris O’Brien Lifehouse, Starlight Foundation, MBF & BUPA, IAG, Investa, Origin Energy, NEHTA, Tourism Australia, NSW Health and the National Health Service (UK).
In her most recent role Fiona was the Director of Change and Communication, at TAFE NSW, where she was responsible for designing and implementing communication strategies to engage and inform key stakeholders groups including Government, Industry and Employees on the TAFE NSW reform. Prior to 2015 Fiona spent five years on the Executive Team at the Chris O’Brien Lifehouse, a state-of-the-art cancer built in Camperdown NSW, where she was instrumental in building the profile and reputation of the organisation enabling fundraising as well as the design and implementation of a ‘patient centred’ model of care.

>> Click here for more

Miriam Wells

Miriam Wells has a decade of experience in communications and marketing across B2B, B2C, government and the not-for-profit sector. With a particular strength in brand narrative (both internal and external) as well as internal and change communications strategy and implementation.

She has worked with large established organisations such as Optus, Chris O’Brien Lifehouse and Deakin University as well as start ups in industries as diverse as finance, recruitment and human resources, technology, design and retail. Her early career was spent in academia as a lecturer and tutor at the University of Wollongong.

As well as conventional communications and marketing management roles both agency side and in-house, Miriam has worked as an editor, an author and a digital consultant.

Miriam holds a Bachelor of Creative Arts (Hons Class I, Dean’s Scholars) majoring in writing.

>> Click here for more

Paddy Bell

Paddy recently joined Ogilvy Impact from the not-for-profit sector where he honed a wide skill set including; corporate communications, social media, campaign management, community engagement, partnerships, events and fundraising.

He is passionate about creative, authentic and powerful storytelling and its ability to help manufacture clear, engaging and effective content.

Paddy has obtained a Bachelor of Arts and Sciences degree from Sydney University and a Masters of Arts in Communication Management from the University of Technology Sydney focusing on: public relations, integrated communication and organisational change and communication.

>> Click here for more

Yat Shum

Yat Shum has recently joined Ogilvy Impact as an Account Coordinator, working across internal employee communications, government and industry and sectors.

Yat graduated from the University of New South Wales with a Bachelor of Media with a major in Public Relations and a minor in advertising. During her studies, Yat worked in various public relations agencies across government relations, consumer technology, and consumer products.

>> Click here for more