Creative Engagement Grounded In Reality

A win for effective change storytelling at the 2017 Australasian Railway Industry Awards

July 24, 2017 by admin

  We’re excited to announce that Ogilvy Impact’s work with NSW TrainLink has been recognised with the Employee Engagement Award at the Australasian Railway Industry Awards in July 2017. Ogilvy Impact partnered with NSW TrainLink to help engage their 2000 dispersed and largely blue collar workforce in the future direction. Following research with employees, we recognised we needed to connect with the past so that we could take employees into the future. We created a story framework that helped leaders set the context for change within NSW TrainLink and reinforce why things can’t stay the same. Danny Broad, Chief Executive Officer, Australasian Railway Association said, “NSW TrainLink’s implementation and continued commitment to the ‘Our Story’ framework is crucial to the organisation’s successful modernisation and transformation as it strives to deliver better customer experiences and create a sustainable organisation. “The organisation has embraced the fact that in order to engage and manage change within a geographically disparate staff base across the entire state of NSW, significant management time to deliver the messages was required. It also ensured appropriate skills were provided to management to deliver the new approach.” More than 700 management hours were committed to the participation of ‘Our Story’ training and ‘In the Know’ sessions, which were designed as informal sessions where leaders had open conversations about change, the direction and what it means for their people. The 2017 Australasian Rail Industry Awards Gala Dinner is the rail industry’s premier event recognising outstanding achievements by individuals and organisations across Australia and New Zealand. And we’re absolutely thrilled that our clients were able to shine amongst their industry peers.

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Why living on Mars is not out of this world

March 12, 2017 by megan-caulfield

As a school kid, I remember a visit to the then named Powerhouse Museum in Sydney and falling in love with the rover searching for life on Mars. Trapped behind the glass I would follow its movements across the recreated red Martian terrain looking for any signs and wonder what if? But it’s no longer a question about potential life. The reality is we – humans – will live on Mars. Now before you think I have fallen into some sort of binge-star trek-haze, you should check out Elon Musk. This man who heads up SpaceX has a big vision for us to be a spacefaring civilisation with more than a million people living on Mars. For most of us, this would seem a stretch. However, what Simon Sinek pointed out in his recent Start with Why Leadership Forum in Sydney was that visionaries like Musk talk in the present. He’s created a narrative that enables people to imagine themselves there. It’s not if, it’s when. So according to Musk, the first of us up there will need to be good at digging beneath the surface and dredging up buried ice. That is what will supply us with precious water to make the cryo-methane propellant that will power the whole enterprise (ok – he had me up until the cryo-methane part!). The point – as Sinek so eloquently pointed out – is that leaders need to help their people visualise where they’re heading, painting a vivid picture of what it looks and feels like. They need to start with the WHY – the purpose or cause – and importantly devote time and energy to reinforcing this so that people believe and trust you. And building this trust relies on empathy, making people feel you care about them as human beings. It relies on consistently practising and demonstrating it. “It’s not the big stuff, it’s the accumulation of little acts,” as Sinek said. “It’s about popping your head in the door and saying well done rather than ticking the box with an email. Or keeping the lift door open when you hear those racing footsteps rather than letting it slide as you text on your phone.” For Sinek, it’s up to leaders to set the right conditions so that people feel safe and valued, and that’s when trust will thrive. This relies on putting others’ interests ahead of your own, and being vulnerable, getting comfortable with the fact that you may not have all the answers. But if you know your WHY, and always come back to it, then you’ll have people follow you to the moon and back.  

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Ogilvy Impact is a finalist in Asia-Pacific SABRE Awards for Excellence in Employee Communications

September 7, 2016 by admin

SABRE-Awards-EMEA_web2016_3_nowat Ogilvy Impact is thrilled to announce a finalist position in the 2016 Asia-Pacific SABRE Awards. The SABRES celebrate the best and brightest work produced by PR agencies and in-house teams, with categories ranging from big brand-building ideas to strategic employee engagement plans. This year’s awards attracted more than 1,500 entries and provided the opportunity for Ogilvy Impact to showcase strategic planning, employee engagement and work that drives positive change within organisations. Ogilvy Impact was shortlisted with Canon Australia for a GOLD SABRE for excellence in Employee Communications. The featured work was ‘a-FUSION; Humanising a Massive IT Change. Canon Australia teamed up with Ogilvy Impact to engage employees in a big IT transformation change project. a-FUSION was a new platform and would change the way employees bill, analyse data, process orders and handle service requests. 80% of Canon’s 800 person workforce, along with their outsourcing partners, would use a-FUSION as their primary working tool. The other 20% would be indirectly affected by the change. The team knew that regardless of how good the technology was, if Canon people didn’t accept it or know how to use the different processes, then the project would just be another one of the 70 per cent of major change initiatives that fail (according to McKinsey’s estimates). So the change management strategy was underpinned by a solid analysis of the key audiences, the technology impacts and the employees’ specific information and training needs. There was no blanket, one-size fits all approach here. And what made this project stand out from past change efforts was the ongoing conversations with champions, the hands-on live simulations and the fun, energetic take on communication (something generally not expected for an IT change project). The a-FUSION project was not only was a huge success from a systems perspective, it also help shift employees’ perceptions about change management. Each business unit rated the change management and communication effectiveness on average 80.4% and 83% respectively. And 90% of employees could see how what they had learnt applied to their role. We’re looking forward to hearing the final result!  

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Ogilvy Impact appoints Fiona Forbes as new Director

February 9, 2016 by admin

Sydney, February 10th, 2016: Fiona Forbes has joined Ogilvy Impact, Australia’s leading employee engagement and change communication agency, in the position of Director. Forbes is a highly experienced senior communications leader, with more than 20 years’ experience in public, private, corporate and not-for-profit organisations in a variety of industry sectors including finance, tourism, health, education and insurance. Ogilvy PR’s Group Managing Director – Corporate, Susan Redden Makatoa, said Fiona was a welcome addition to the growing Ogilvy Impact team. “We’re seeing an increasing demand for complex change projects come in to Ogilvy Impact, so another senior appointment was what we needed,” she said. “Fiona has a proven track record, specialist skills and capabilities designing and implementing communications and marketing strategies to assist organisations undergoing major reform, transformation and cultural change.” Forbes joins Ogilvy from TAFE NSW where she was the Communications and Change Director, responsible for the design and implementation of communication strategies to inform and engage all audiences on the NSW TAFE reform. Prior to this, she worked in senior roles at Chris O’Brien Lifehouse, BUPA Australia, Origin Energy and Tourism Australia and was Principal at Momentum Global Communications. Forbes said of the appointment: “I’m delighted to join Susan and the team at a very exciting time for the business.   Having worked across both corporate and government sectors in organisations undergoing transformational change and reform, I have a deep understanding of what works at a critical time in any business.  I am looking forward to sharing my expertise with Impact’s team and its clients.” Ogilvy Impact, works with Australia’s leading companies and government organisations to engage and motivate employees, communicate effectively through change and help leaders develop their communication skills. Ogilvy Impact is part of Ogilvy PR Australia, a joint venture between WPP and STW Group, Australia’s leading marketing and communications service group. For more information, please contact: Sandra Renowden on +61 403 823 218

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Susan Redden Makatoa elevated to fellow of the PRIA

October 26, 2015 by lana

Ogilvy PR Australia’s Group Managing Director - Corporate, Susan Redden Makatoa, has been elevated as a Fellow of the Public Relations Institute of Australia (PRIA). The National Board recently accepted the recommendation of the College of Fellows that she be given this honour. Elevation to Fellowship is one of the highest honours awarded by the PRIA. A Fellow of PRIA is person who has: • at least 10 years full-time professional public relations experience • had senior status in public relations practice or public relations education on a full-time basis for at least 5 years • who, having been a Full Member, has in the opinion of PRIA’s Board of Directors made an outstanding contribution to the public relations profession through excellence in achievements and adherence to the highest professional standards The assessment criteria includes: • Excellence in achievements and adherence to the highest professional standards • Service to PRIA • Pro-bono service to community organisations Nominations for Fellowship are closely scrutinised at a State, College, and then National level. Susan received her certificate at the Annual dinner of the College of Fellows in conjunction with the PRIA National Conference in Hobart last night. “As a big believer in the talent and diversity in the public relations industry in Australia, becoming a Fellow is a massive honour. I’ll be making it my priority to keep working with my peers and the emerging stars I’m seeing around me so that communications professionals are contributing at every level. “It’s inspiring to see the big, bold campaigns coming from my colleagues at Ogilvy PR and PRIA members using new technologies and clever ideas. I’m excited to be there when people are breaking new ground,” Susan said. Susan Fellow

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