News

Changing the Guard

We’re delighted to announce the appointment of Tam Sandeman and Stephen Hale as joint managing directors of Impact. Tam and Stephen succeed David Sawicki, our co-founder, who moves into the role of executive chairman.

“We are excited about the leadership evolution at Impact as both Tam and Stephen have played a significant role in driving the business’ growth over the last two years,” said John Studdert, managing director, Ogilvy PR Australia. “Since joining as directors, they have both worked tirelessly with some of Australia’s most well-known brands and senior business leaders to help them achieve their business goals through their most valuable asset, their people.

“Their good work has been recognised through winning the global ‘oscar’ in the industry, an IABC International Gold Quill award of excellence, and the opening of three new specialist practices, in the disciplines of change management, industrial relations and sustainability in Ogilvy Earth.”

The dual-managing director model is tried and tested in Ogilvy PR proving successful in two of its other businesses – Howorth and Parker & Partners. “Impact is narrow in focus but deep in specialisation and having two leaders with complementary skills adds to our ability to provide strategic employee communications counsel to a wide range of businesses and to meet a variety of objectives”, said John.

Both Tam and Stephen are recognised internationally in the growing employee communication industry; Tam for her counsel in organisations undergoing major change and Stephen for his expertise in sustainability. Prior to joining Impact, Stephen held several senior marketing positions with News Limited, Time Warner and Accor Services. Tam has a strong communications background having had senior agency roles with Pulse Communications, another Ogilvy PR company, and another top 10 PR consultancy in London.

Said Tam: “The employee communication discipline is growing, and growing quickly. Organisations are increasingly realising the bottom line benefit that effective employee communication and engagement can bring to business and it will be a privilege to lead a team with the deepest and most specialist skills in this area across the Asia Pacific.”

Stephen added: “Last year we launched the Ogilvy Impact brand in 14 markets in Asia, and we intend to follow this growth into the US and Europe in 2009. It’s an exciting time for the business. We have great opportunity to extend our industry leadership position by growing across each of our specialist practice areas. We’re looking forward to driving the business forward, particularly in the areas of industrial relations, change and sustainability in line with current business needs and concerns across the region.”