On Friday 30 March, Ogilvy Impact Australia won Campaign Asia Pacific PR Awards’ Employee Communication Campaign of the Year for our All About Me McDonald’s Australia IT major change management program.
The Campaign Asia-Pacific PR Awards have become an unrivalled benchmark for the region’s external and internal communication industry and showcases the industry’s best and brightest strategies that have truly transformed businesses and brands.
Up against the likes of other major agency networks, we successfully beat the competition with a program that enabled McDonald’s Australia’s 600-strong corporate team to continue providing exceptional service and support to 85,000 employees across its restaurants following the introduction of a complex technical IT change.
Productivity levels were maintained throughout the introduction of new technology tools and survey measures identified 100% of employees supported the change and 88% believed IT was making it easier for them to do their jobs.
Using a robust, change management methodology ensured the strategy was tailored to the audience, change impacts and operational challenges. But what set this program apart was the creative genius applied to the messages, brand and execution, taking IT change to new heights.
Surprise, intrigue, experiential and interactive communication lay at the heart of the tactical plan and along with leadership endorsement and a change champion network in full swing, we ensured a highly complex IT change agenda was implemented successfully on time.
A big congratulations and a sesame seed bun to our employee engagement experts – Megan, Sabrina, Lori, Stef and Tam. Please call us if you’d like to hear more about this program and our change management methodology.