The PAA’s are Ogilvy PR’s worldwide awards which give teams the opportunity to share accomplishments and recognise great work across the globe. The awards were hosted in New York, which meant a small team stayed back to represent Australia in the early hours of the morning (getting into the spirit fully and embracing the time difference by donning the latest in midnight fashion – dressing gowns and cuddly toys).
This year, it was our work for McDonald’s Australia which caught the judges attention. And even better, not only did we scoop the internal communication category, but we were also named number 1 in the Corporate category, beating off competition from our Ogilvy PR Beijing, Moscow, Taipei and San Francisco offices. The ‘All About ME: Super-Sizing IT change’ change management program turned complex technical IT change into a creative engagement piece, driving early adoption of new technology tools from all employees and lifting the culture of the organisation at the same time.
The Impact team is McCelebrating!
Ogilvy PR Australia was in total shortlisted for eight awards, and Impact was not the only one with a win. Our wonderful friends in the Ogilvy PR Melbourne team won the Social Marketing category with their ‘Organ and Tissue Authority: DonateLife Week’ campaign. Big well dones to them too.