Case Studies

Making Values Fashionable Long Term

Specialty Fashion Group (SFG) is an established Australian fashion empire, comprising over 5,000 employees and several of Australia’s leading high street retail fashion brands, such as Katies and Millers, each with its own identity and culture.

The business had a common challenge. How to create a sense of shared culture, encouraging a greater sense of team leading to improved knowledge share across the business.

Through a series of interactive high-energy workshops, Impact worked with a new SFG leadership team, educating on the business benefits of being a values-based business (that is, what’s this going to do for me?), strongly aligning them to the company’s values and importantly getting their genuine commitment to action with their own teams.

Other employees were then engaged using tactics relevant to the company’s young and dynamic culture, such as collecting employee feedback on values through a Big Brother Diary Room style experience.

The company’s values are now every day speak and firmly embedded across a diverse team.

Here’s what Specialty Fashion Group’s CEO, Gary Perlstein, said about the importance of shared values:

“Our business comprises some extremely diverse brands, each very distinct, each with its own culture and personality. Impact worked with our leaders to demonstrate the business benefit of having shared values, embedding them firmly at the top and then making sure they were cascaded through the company. This process has ensured true ownership of our values, with all our people now walking the talk and we can genuinely call ourselves a business which has service focused values at its heart.” Gary Perlstein, CEO, Specialty Fashion Group