This article really packed a punch for us here at Ogilvy Impact. Culture and brand – brand and culture whichever way you think about it – the key take is that your people bring them to life. Making the efforts to communicate, engage and inspire employees with your strategy, to bring the brand to life within your organisation will release a massive potential force of formidable brand ambassadors.
Steve Rosario hits the mark when he says building internal culture takes time, effort and money and therefore is not a quick pill or silver bullet. Yet to build sustainable value in an ever changing global marketplace companies’ failure to invest in communicating and engaging employees to become their biggest brand ambassadors do so at their peril.
Read the full article here.