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Sustainability and CSR Communication


Ogilvy PR’s four year old award-winning sustainability and CSR communication practice Ogilvy Earth is now the leading sustainability communication practice in Australia and Asia Pacific.  The blend of Impact’s employee communication expertise with Ogilvy Earth’s deep sustainability skills makes us the obvious choice for companies wishing to evoke behavior change in employees around sustainability issues. Environmental employee behavioural change programs

  • Sustainability leadership workshops
  • Employee qualitative and quantitative research and reports
  • Strategic internal sustainability communication strategy and plans
  • Corporate Social Responsibility (CSR) internal programs
  • Employee brand  and values engagement
  • Sustainability events for employees / leadership
  • Visual identity creation, character development and collateral
  • On-line learning and tools

It’s now recognised globally that organisations must take action to reduce their impact on the environment.
The McKinsey Report, released in February 2008, revealed 70% of senior executives now see climate change as an important consideration for managing corporate reputation and brands. This point is supported by findings in the STW Group’s The Australian Report – Climate Change and Its Implications for Business and Brands, which clearly shows a groundswell of consumer interest in this area, with 99% stating they would view an employer more positively if they actively championed climate change as an issue.

The positive environmental impact of employee engagement in corporate sustainability and CSR initiatives has a proven track record of enhancing internal and external stakeholder perceptions, employee retention, business productivity and profitability. Having your “house in order” is critical to avoiding greenwash and delivering your environmental messages with credibility.

OgilvyEarth is an established specialist communication practice with a passionate, qualified team, successfully assisting companies to engage their people in the climate change challenge through tailored environmental programs, delivering on rigorous environmental sustainability objectives.
Whether they are government driven or voluntary initiatives, our sustainability communication programs are designed in collaboration with our clients to ensure specific, measurable objectives are taken into account.

Whilst OgilvyEarth’s team is in high demand to assist in engaging employees in our client’s environmental sustainability and CSR  programs, with the primary outcome being greater employee support in taking positive action to reduce, reuse and recycle in their day to day activities and the contribution of internal insight into improving efficiencies; we can also customise a more holistic program to include employee research (through an internal communication audit), leadership engagement and strategic sustainability communication plans.


Services include

  • GreenLight, five step employee sustainability engagement program – the basis of all our major programs, this five stage process is based on successful employee engagement programs in Australia and New Zealand
  • GreenPrint Strategy Session – based on Impact’s successful BluePrint leadership tool, this workshop identifies key barriers to engagement and aligns leaders and managers with your organisations sustainability communication objectives and strategic approach
  • Sustainability Communication Strategy – We work with internal teams to develop a sustainability communication strategy to engage employees in sustainability/CSR  initiatives, ensuring they understand the critical role they play in reducing a company’s carbon footprint and assist in managing change
  • Employee research – based upon our exclusive Three Pillars Survey we have the ability to measure commitment, gather and test existing CSR initiatives, guide program development and create practical actions as part of a key internal communication strategy
  • Corporate Social Responsibility programs – we have assisted organisations to realign the existing social commitment to include environmental options along with increasing employee commitment to things like salary giving, volunteer days etc
  • Employee brand and values engagement – aligning new initiatives to existing values and vision is key to making the changes stick within the organisation
  • Energy efficiency & water savings toolkit – this CD-ROM resource centre comes with consultancy hours on how best to develop a tailored program for any organisation
  • Employee Events – Our experiential style events will deliver the confidence and key communication interpersonal skills to stay on message. Our events have been a vital part our award winning programs
  • Visual identity, character development and collateral – our design team have created brands and visual identities for award winning internal communication programs
  • On-line learning – we have alliances with key on-line learning platforms that can assist in the education and engagement of employees

These services are also available through the global Ogilvy network of offices.