Internal Brand Engagement

Building a powerful army of brand ambassadors

Nothing is quite as damaging to the credibility of an organisation’s external message as mismatched employee behaviour.  Despite research proving the importance of engaging internally to achieve alignment, strangely, this is still an issue in many businesses in Australia and globally.

Thankfully, those in the know realise it’s simply not enough to achieve brand alignment by turning an advertising campaign into a series of highly colourful posters for employees (oh and did we mention the mugs and mousemats?).  Companies which are investing in building brands from the inside out are reaping the benefits.  And it doesn’t need to cost an arm and a leg.  It’s about driving dialogue and making sure employees are genuinely connecting with the brand, with not only their minds, but their hearts as well.  Only then will organisations achieve aligned behaviour, galvanising their people to becoming credible and extremely valuable tools in the marketeers tool box.

Impact’s rigorous methodology – running from discovery to connectedness to action - has ensured brands have, time and time again, been built from the inside achieving strong internal / external alignment for its clients.

Our approach considers:

• Lead by example – gearing leadership and management to be on message, aligned and involved
• Show not tell – engage and involve employees- build knowledge, excite the teams and encourage active participation
• Build commitment – defining the actions of key internal stakeholders so that actions happen
• Change behaviours – aligning the conversations and behaviours to a new direction
• Embed and measure – developing a strategy that moves beyond the launch to reinforce the brand into the everyday working lives of employees

We help create ambassadors that support the goals of the brand and the business. Our proven approach can ensure that your organisation maximises the great opportunity that new brand brings (with not a mug in sight).