Employee Communications Methodology

RESEARCH – INTERNAL COMMUNICATION AUDIT

Impact works with clients collaboratively and uses its established research methodology, including an internal communication audit, to create a series of relevant questions which will allow analysis of the perceptions, sentiments and behaviours of an organisations people with regard to internal communication.

We call this research “Word on the Street” (WOTS). As the name suggests, WOTS allows us to hear how much employees really understand about company strategy, how connected they feel, and what are some of the issues preventing great communication taking place WOTS generally comprises the appropriate mix of focus groups, face-to-face and phone interviews, and will cover a cross-section of all relevant divisions and teams. The Impact team works quickly with organisations to determine appropriate numbers and methods based on locations, divisions and workforce numbers.

PLANNING

The BluePrint is the tried and tested methodology Impact uses to work with its partners to formulate a tailored strategic approach to employee communication, ensuring strong alignment with business goals.

This session is a 3-4 hour workshop facilitated by Impact involving key stakeholders from an organisations leadership team to:

• Understand the best ways to leverage and drive internal communication
• Present back research on what employees currently think, feel and do in relation to current and desired communication
• Discuss employees’ desired responses in relation to the purpose and direction as well as the values of the organisation
• Identify gaps that need addressing
• Discuss new ideas for engaging employees in direction, culture and communication
• Outline top-line key objectives, tactics and outcomes of an internal communication strategy and plan
• Develop communication principles and set achievable metrics
• Agree on timings and next steps