Strategic Employee Communication

The result of our work is all about turning strategy into action.  This sits at the heart of everything we do. As our strap-line echoes, we’re all about building employee support to achieve business goals.

Businesses which are engaging their people are enjoying strong business success, and on that basis, every company should place strong value on employee communication. They’re the ones who make the vision happen, who smash sales targets, who support community programs and who will talk to friends, family and the industry about how much they rate the company they work for.

Strategic communication is no different to the principles of good business planning and Impact works with clients to:

• Research employees perceptions and behaviour (Internal Communication Audit – “Word on the Street)
• Educate and achieve ownership of communication at a leadership level (BluePrint workshop)
• Engage stakeholders in setting priorities, objectives and metrics
• Identify what should be said and what employees need to do differently
• Create a strategic internal communication strategy and plan to get the messages out and create the desired change in employees’ actions
• Focus on encouraging dialogue and conversation
• Ensure alignment to external communication
• Implement the plan and importantly, measure its success

While everything we do is to achieve a result through strategic communication, we also have five specialist practice areas where we have developed skills relevant to today’s specific business challenges [hyperlinks to relevant pages]:

• Change Management Communication
• Sustainability and CSR Communication
• Industrial Relations and Safety Communication
• Leadership/New CEO and Vision & Values Communication
• HR, People and Culture Communication