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Social Media


To tweet or not to tweet, that is the question?

Facebook, Twitter, Yammer are now a fact of life for the internal communicator.  While it’s no replacement for solid aligned and consistent face-to-face communication, using social media tools internally is now something which must be considered as part of the internal channel mix.

Smart organisations are using social media tools internally  to create connections with employees and are reaping the business benefits. Providing internal social media opportunities for employees reinforces transparency and can drive more effective two-way communication, particularly with disparate workforces.

It allows companies to listen to their people and to what’s being said, leading to heightened responsiveness when dealing with employee issues. And it goes without saying, if done the right way, encourages a greater sense of connectivity and collaboration.

Impact’s specialist social media offering, working in partnership with Ogilvy PR’s 360° Digital Influence incorporates three areas:

  • Governance – Building bespoke social media policy/guidelines
  • Planning – Digital influence strategy; building leadership support for internal social media programs, program architecture and design; messaging and style framework
  • Listening & engagement – Intranet, portals & wikis; social media (blogging, podcasting, wikis) & web 2.0 content; e-learning tools; online events; monitoring & measurement

We also offer a range of one-off social media workshops and training packages.