Building A Brand

Three years ago Leighton Contractors set an aggressive strategy to build a strong and profitable business across its core markets of Construction, Mining, Industrial Services, Investment, Building and Telecommunications. To do this, the business recognised that employee engagement was a critical driver in supporting and motivating the workforce, and made the strategic decision to focus on building the brand from the inside out.

Impact has partnered with Leighton Contractors on this three-year journey, helping to align a geographically dispersed workforce with the business direction, strengthen the connection between the leadership team and employees and build a can-do values based culture. In this time, Impact has provided strategic counsel and planning, executive leadership coaching, supported and managed the delivery of events (like their group wide company updates, safety and leadership summits) and conducted qualitative ‘Word On The Street’ research with their employees.

The strong focus on employee engagement has paid off with 72% of the workforce reporting high engagement levels with the business. And Impact continues to work with the Leighton team to ensure the ever expanding workforce, which has increased from 2,500 to over 8000 employees, is engaged.