Recruiting Through Facebook

Graduate recruitment among Australia’s ‘big four’ accounting firms is a very competitive business. Each firm wants the best recruits – the highest achieving, the biggest all rounders and the most motivated.

In 2008 one of the big four accounting firms approached Impact Employee Communications to develop a Facebook page to attract graduates via Facebook, a widely used social networking site in Australia and overseas. Impact was engaged to develop the communication strategy and messaging for the Facebook activity.

From a tactical level, Impact created the Facebook page from scratch, which involved the development of regular written content, such as career tips, myth busters, monthly features and interviews with employees. Impact also filmed employees and developed video clips which appear on the page, providing Facebook users with first-hand knowledge of life at the firm. To ensure the interactivity of the site, Impact developed a close relationship with the firm’s recruiters, who regularly post responses to queries put up on ‘the wall’ of the page.

The Facebook page has been highly successful, based on feedback from within the firm and from viewers of the page. In the review section of the page, the majority of reviews have been 4 or 5 stars, with very positive comments about the method of using a social networking site to reach their target audience. After four months of the Facebook page being live, the total number of fans on the page was over 1,497 and is steadily on the rise.

We Are Iluka Video

Iluka Mining is a major participant in the global mineral sands sector, with a workforce of over 2,500 in mining and processing operations spanning across Australia.

What this business was craving was a creative way to motivate, inspire and unite all employees – from their operators and engineers, to their geologists and professional management positions. They needed something that would align their people with a common vision and direction, and most importantly get their people talking about the great work they do.

So we turned to employees for their stories about the business and created “We are Iluka”, a film which told the Iluka story through the eyes of their people – a simple idea but one which was sensitively captured through powerful imagery of their vast operations and voice over.

Film screenings were held in groups across the company so that employees could collectively enjoy the experience. Not only did the film receive positive reviews from employees, but it was also loved by the judges at 2007 New York International Film and Video Festival, winning a finalist award.