Posts Categorized: Case Studies

Auditing to assist a smooth transition

June 18, 2013

Challenge UnitingCare NSW.ACT has been building a shared services model across their marketing and communication services over the last 18 months, as part of a strategic direction for sustainability and streamlining of the organisation. Communication and Marketing services for UnitingCare Children Young People and Families were next in line to be consolidated into this new model. […]

Building trust during and beyond a site closure

June 13, 2013

Challenge An FMCG company intended to move manufacturing offshore, meaning the loss of jobs in Australia. The announcement occurred at a time when consumers, unions and media in Australia were particularly concerned about the decline of manufacturing. Careful engagement of all stakeholders was needed to maintain employee trust, minimise productivity loss, prevent industrial action, and […]

OgilvyEarth & The Climate Institute

December 9, 2010

OgilvyEarth has been a proud Major Climate Partner of The Climate Institute (TCI) since March 2010, supporting TCI’s vision for Australia to lead the world in clean technology use and innovation. Part of our contribution to this partnership is supporting the TCI team with strategic communications planning and media outreach. This year, OgilvyEarth has had the pleasure of being […]

Driving Sales Powerfully

June 23, 2010

In 2006, food and beverage giant Nestlé acquired the iconic Australian brand Uncle Tobys, its sales team and its range of products, bringing Nestlé’s total range to over 3,200 products. Nestlé faced a significant communication challenge: How to communicate business and product priorities simply and consistently whilst merging the new sales team into the business, […]

Recruiting Through Facebook

June 23, 2010

One of the big four accounting firms approached Impact to develop a Facebook page to attract graduates via Facebook, through developing a communication strategy and messaging. Impact developed regular written content, including as career tips, myth busters, monthly features and interviews with employees. Impact also filmed employees and developed video clips which appear on the page, […]

Giving Change a Personality

June 23, 2010

Nestlé began the rollout of a global business excellence program which included a transition to the SAP enterprise – the largest infrastructure project it had undertaken to date, affecting nearly 6,000 employees at 20 separate sites across Australia and New Zealand. Successful implementation would mean no interruption to Nestlé customers at the same time as […]

Global Safety Leaders

June 23, 2010

Qantas needed to improve the level of workplace safety with all ground services. A new safety program required large-scale behavioural change for thousands of people and compliance with different legislations. Qantas wanted this new safety program to be regarded as world best practice in ground safety. Impact created the strategic campaign ‘Safe Airline For Everyone […]

We Are Iluka Video

June 23, 2010

Iluka Mining is a major participant in the global mineral sands sector, with a workforce of over 2,500 in mining and processing operations spanning across Australia. What this business was craving was a creative way to motivate, inspire and unite all employees – from their operators and engineers, to their geologists and professional management positions. […]

Refining Talkback

June 23, 2010

Caltex Australia Limited, the largest refiner and marketer of petroleum products in Australia, recognised engaging their 1000 refining operations employees was critical if they were going to achieve their goal to be a high performance, continuous improvement organisation. From our ‘Word On The Street’ research, a key challenge identified was the need to strengthen the […]

Constructing Leadership Capabilities

June 23, 2010

With significant forecast growth continuing to increase pressure on recruiting, retaining and developing a 7,500-strong workforce, a key priority for Leighton Contractors was strengthening leaders’ capabilities in aligning its people with the business strategy. Through qualitative research, Impact demonstrated employees were positive about the increasing number of engagement opportunities with the CEO and Executive Management […]

Making Values Fashionable Long Term

June 23, 2010

Specialty Fashion Group (SFG) is an established Australian fashion empire, comprising over 5,000 employees and several of Australia’s leading high street retail fashion brands, such as Katies and Millers, each with its own identity and culture. The business had a common challenge. How to create a sense of shared culture, encouraging a greater sense of […]

Reducing Energy Consumption

June 23, 2010

In line with the company’s sustainability objectives and with the support of NSW’s Department of Environment and Climate Change, packaging giant AMCOR recognised in order to reduce energy usage at its Smithfield plant, a critical success factor would be shifting employee behaviour. Employee research carried out by Impact revealed the majority of employees did not […]

Communication Skills Training

June 23, 2010

In 2002 the NSW Government was in the process of selling the state’s largest rail carrier, FreightCorp. This created uncertainty for thousands of employees and the company faced big challenges in communicating effectively with its decentralised, shift-based, 24-hour workforce. In this period of significant change, management felt frontline employees were not sufficiently informed of organisational […]

Creating Big Change for Bayer

March 22, 2010

22 March – There is an ever increasing demand from a diverse range of stakeholders for companies and their employees to go about business in an increasingly responsible manner. However engaging employees in an internal environmental sustainability strategy and maintaining momentum can be challenging. Organisations consistently face the same questions – how do you get […]