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Posts Categorized: Blog

Leadership alignment – a lesson from politics

June 14, 2013

The recent leadership debate in Canberra is a reminder of the potential damage that misaligned leadership can cause. There are similar parallels in the corporate world. Ogilvy Impact has over 18 years’ experience guiding organisations in communicating key issues, including change, vision and organisational culture. And we’ve seen how even the strongest strategies can be […]

Innovation: the answer could be right under your nose

May 17, 2013

In a study reported by Campaign Asia-Pacific, Forrester Research claims disruptive innovation is driven by a culture of customer obsession. We agree that the next big thing can come from your customers – however it also can come from within. Successful organisations focus on building and sustaining the right culture to support their strategic vision […]

Budget 2013: do your employees know the full story?

May 14, 2013

If you’re on the leadership team in any business or community organisation in Australia, you probably spent last night and early this morning poring over the Budget reports as you assessed its impact on yourself and your business.

For some the news will be better than for others. Either way you’re likely to make business decisions based on this budget.

Culture and Brand

April 28, 2013

This article really packed a punch for us here at Ogilvy Impact. Culture and brand – brand and culture whichever way you think about it – the key take is that your people bring them to life. Making the efforts to communicate, engage and inspire employees with your strategy, to bring the brand to life […]

In tough times, don’t forget your secret weapon

May 18, 2012

I got a Facebook message last night from an old friend (actually my first London boss) who I was delighted to hear from. Firstly, for the obvious reason – it’s nice when people get in touch – but more so because she’d read my blog (someone other than my mother emailing me about my blog […]

A brighter future for homeless men – The Michael Project, Mission Australia

May 1, 2012

May , 1 – BY SKYE LEWIS –  The Michael Project is an inspiring new program designed by Mission Australia to provide support to homeless men, taking them out of the confines of isolation which are rife in the world of homelessness. The final report for the project was launched on 17 April 2012, with attendees taken […]

Would you hire Goldman Sachs Greg Smith?

March 15, 2012

March, 16 – BY MEGAN CAULFIELD – Greg Smith’s ‘Why I’m leaving Goldman Sachs’ letter published in the New York Times has sparked debate about the company’s values and culture and thrown the organisation into serious damage control, not least around the way it will now deal with its internal communication. Goldman has issued a memo to […]

Being on speed really can be the answer

March 8, 2012

March, 9 – BY TAM SANDEMAN – This week a trusty colleague and I, stopped building our ark to escape Sydney’s fine weather, in favour of attending the annual MNC HR Team Briefing – an annual gathering of HR professionals from multi-national organisations.  The session was great for a number of reasons, not least for […]

Storytelling at its best – the tale of the tiger and the loaf

January 26, 2012

Jan, 26 – BY TAM SANDEMAN – A blog that is short and sweet… just look at this wonderful letter which brought a smile to my face this Australia Day as I came upon it on Facebook. An employee who completely 100% gets customer service, so much so that it’s been reposted online – and […]

How many leaders does it take to change a light bulb?

January 11, 2012

How many leaders does it take to change a light bulb in your workplace? Chances are, they’ll delegate it. But you can’t delegate leadership. In fact, especially in 2012, you shouldn’t be running a business where leaders deflect responsibility. It’s impossible to plan for 2012 – there’s game changing carbon legislation in July, dangerous surf […]

The art of creating conversation

October 25, 2011

Oct, 24 – BY TAM SANDEMAN – Not long ago I blogged about Australia’s PR industry dialing up its interest in the power of employees as brand ambassadors. So it was with great delight that I accepted the invitation from the PRIA (Public Relations Institute of Australia) to speak on employee communication at its annual […]

Don’t reach for the stars

September 9, 2011

Sep, 9 – BY MEGAN CAULFIELD – The goal was simple. Spell the words correctly and the gold star was mine. Get it right the next week and I’d be looking at two stars. Being slightly competitive I underwent a strict training regime. Work was taken home for evening review. Flash cards were created and […]

Apple: simplicity at the core

September 2, 2011

Sept, 2 – BY TAM SANDEMAN – Last weekend I’m sure I was not the only one shocked to see the pictures of a frail Steve Jobs after what will no doubt become a historic shift in leadership for one of the world’s most impressive and much envied organisations. Handing the reins to Chief Operating […]

Aligned Incentives and Engaged Employees Improve Triple Bottom Line Performance

August 16, 2011

August, 16 – BY TAM SANDEMAN – We thought people might be interested in this recent article (August 2011) on CSR Wire which clearly outlines why organisations need to look at engaging their employees around their sustainability efforts.  Something our OgilvyEarth team has known since our first environmental behaviour change program back in 2004. It […]

Employees recognised as critical channel in new Australian research

August 5, 2011

August, 5 – BY TAM SANDEMAN – Last week I was fortunate enough to be on a panel discussing and debating the findings of some fantastic new research, out this week from Ogilvy PR Australia and the IABC, looking at the future of the communication/PR industry in 2021. The good news for us who work in […]

In times of crisis, don’t leave your people hacked off

July 28, 2011

July, 28 – BY TAM SANDEMAN – I, like everyone, have been continuing to watch drama unfold in Blighty around the News of the World hacking scandal. Fascinating for many reasons. But I can’t help to wonder how those employees not allegedly involved in these terrible practices are feeling.  How they were communicated to?  How […]

Think inside the box

July 14, 2011

July, 14 – BY SABRINA HERBRIK – Are the noticeboards at your office overflowing? Do messages get hidden and lost amongst the mess? Competing with other campaigns and initiatives for poster space on your office walls? If you really want to get your message out there to a captive audience, consider that small boxed in […]

The power of the corridor conversation

May 13, 2011

May, 13 – BY TAM SANDEMAN – A mad old lady who lived in the village where I grew up (no not you mother) in the sunny climes of deepest Sussex in the UK was known as ‘Have A Chat’ for obvious reasons. Bear with me…this IS relevant to what we do. Fast forward to […]

Young professionals demand an internal change of focus

April 18, 2011

April, 18 – BY EMMA LEVINE – Like many employees in the communication industry, I undertook an internship while still at university. My four weeks with Impact proved to be invaluable as I gained contacts, advice and most importantly, my first real taste of the industry. However, as it was not covered in my bachelor […]

Connecting with the frontline: no disguise needed

April 6, 2011

April, 7 – BY TAM SANDEMAN – It’s not often a business blog entry is inspired by reality TV – but here goes… Countless CEOs encounter some of the same conundrums on a daily basis – how do I really know what’s going on in the depths of our organisation?  How can I get more in […]

Don’t be an April fool

April 1, 2011

April, 1 – BY LORIE HELLIWELL – So midday April 1 has come and gone and the opportunity to play a prank on friends and colleagues has passed for another year. Hopefully you escaped – unlike Sabrina in the office here, who found her desk wrapped in cling film like a long-haul suitcase. To explain […]

Make your message stick long after the balloons have burst

March 12, 2011

March, 11 – BY KATE PIRRIE – Many of us would pay anything to see our favourite band in concert, and when we do we expect to see a memorable performance and to hear our favourite songs. But regardless of extravagant costume changes, crazy lighting effects and scantily clad dancers in background,  there’s nothing more […]

Drive the most out of your celebrity endorsements

February 15, 2011

February, 16 – BY TAM SANDEMAN – This month saw the appointment of Australia’s golden boy of tarmac, Formula 1™ hero, Mark Webber, as official ambassador for Qantas, as the airline broadens its activities beyond the Melbourne Grand Prix itself. It got me thinking – are companies that are making what I’m sure is a […]

Dealing with Objections – The Attack of the Naysayers!

February 8, 2011

February, 9 – BY STEPHEN HALE – Given the exposure that we at OgilvyEarth have, many different types of businesses, locations, stakeholders, and challenges, I am still surprised at the consistent objections put up by organisations in committing to a course of action.  Internally these are generally driven by an outspoken and dreaded group we […]

Melcrum Social Media Conference for Internal Communications – Day Two

July 7, 2010

June, 30 – BY ALISON PIGNON – The standard of the content, presentations and debate on the second day of Melcrum’s Social Media conference for Internal Communications was very high overall. I was madly scribbling notes all the way through. Meanwhile, others were tweeting madly to share the gems they were picking up, with a […]

Melcrum Social Media Conference for Internal Communications – Day one

July 7, 2010

June, 29 – BY ALISON PIGNON – The two-day Melcrum Social Media conference for Internal Communications started today. So far, the most interesting thing I have got out of it is the reinforcement in my mind that appetite for social media tools such as Facebook and Twitter, or Yammer – the internal version,  is a […]